On the Asbury & Asbury blog, a fascinating opinion piece on how Instagram didn’t get their tone wrong with their new terms and conditions — those were clear and concise. The error lies, instead, with the content itself of that agreement. Great analysis of Instagram’s response as well:
There is a lot wrong with the content of the [terms and conditions], at least according to thousands of Instagram users. But that’s not a language issue — it’s a policy issue. Any writers trying to use this as an example of the importance of ‘tone of voice’ are misinterpreting the problem. To an expert in tone of voice, every problem looks like a tone of voice issue.
The situation isn’t helped by Instagram’s disingenuous ‘clarification’, which tries to imply that this was all a miscommunication caused by ‘confusing’ language.
Again, this statement from Instagram has been hailed in various places as a good example of crisis communication — clear and helpful in the way the Ts and Cs weren’t.
But again, this is completely wrong. The Ts and Cs were absolutely clear, even if their content was controversial.
By contrast, the ‘clarification’ is slippery, mealy-mouthed and contradictory.
|"When doctors use their knowledge for torture, society is outraged. Why don't the same standards apply to engineers?"|
|What's scarier than terrorists? Lawyers|
|5 Unexpected Things Learnt About Life Through TED|
|The Devil is in the Defaults: Facebook Privacy Revisions|
|Vuvuzelas Finally Banned -- by the UFC|
|“I can’t wait for the day robots rule.”|
|“Changes to the platform announced by Zuckerberg, will likely make the problem worse.”|
|“AI codes its own ‘AI Child’.”|
|Pat the Zombie: A Cruel Adult Spoof of 'Pat the Bunny'|
|“The first-ever driverless mass transit test program.”|
|How to Avoid Jury Duty|
|“The e-Palette, a vehicle that may one day not only deliver, but cook Pizza Hut offerings en route.”|
|How to Escape Planet Earth|
|“Scientific evidence that digital distraction is damaging our minds.”|
|“Imagine if you were allowed to eat as many M&M’s as you wanted.”|
|“Some of us will do anything to be liked.”|
|“The idea is to extract value from customers in the name of absurd growth.”|