A professional playlist maker, explains NPR's Andrew Matson, is a man who carefully handpicks music for a mall or a store in order to create a branding that "feels like a natural extension of the physical stuff in the store." Amusingly, if done right, when you waltz into a place with a perfect soundtrack, you don't even notice the music.
Manio's job is [to] finds music and [use] it to create specific vibes or feels for companies. Sometimes he does it by placing songs in commercials. Mainly he goes through ceiling speakers in retail stores. He's a professional playlist maker.
When you walk into a store Manio has provided a playlist for, you don't notice the music right away. He's not trying to make it jump out at you. It swirls together with the wares for sale, the color of the walls and the attitude of the sales associates. It's part of a whole experience, the ideal confluence of purchaser/thing purchased. It's not just music for running shoes. It's music for winning races.
A good retail playlist can bring home the culture of a business and psychologically affect a customer in a way that doesn't feel pushy. And it's positive for the featured artists. In today's flooded climate, where new songs are published at a crazy rate on the Internet, having your song play in a Victoria's Secret, for instance, can help cut through the noise.
|Berlusconi Resigns, Romans Cheer by Singing the Hallelujah Chorus from "Messiah"|
|The Paper Record Player Wedding Invitations|
|Commander Chris Hadfield Leaving (and Singing on) the ISS|
|Class action lawsuit filed against music industry|
|“I don't know if this is going to be the smartest or the stupidest thing I'm ever gonna do.”|
|“My son died here.”|
|The (Very Scary) People of Public Transit|
|Fake Name Generator|
|“Canada is warming at twice the global average.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|How to Avoid Jury Duty|
|“Airbus says his company already has the technology to fly passenger planes without pilots at all.”|
|Recycled Vacuum Lamps|
|If Sir David Attenborough Restored Vintage Toys|
|“Cheap fakes' are the new fake news.” #DeepFakes|
|“When Life Gives You Lemons.”|