A professional playlist maker, explains NPR's Andrew Matson, is a man who carefully handpicks music for a mall or a store in order to create a branding that "feels like a natural extension of the physical stuff in the store." Amusingly, if done right, when you waltz into a place with a perfect soundtrack, you don't even notice the music.
Manio's job is [to] finds music and [use] it to create specific vibes or feels for companies. Sometimes he does it by placing songs in commercials. Mainly he goes through ceiling speakers in retail stores. He's a professional playlist maker.
When you walk into a store Manio has provided a playlist for, you don't notice the music right away. He's not trying to make it jump out at you. It swirls together with the wares for sale, the color of the walls and the attitude of the sales associates. It's part of a whole experience, the ideal confluence of purchaser/thing purchased. It's not just music for running shoes. It's music for winning races.
A good retail playlist can bring home the culture of a business and psychologically affect a customer in a way that doesn't feel pushy. And it's positive for the featured artists. In today's flooded climate, where new songs are published at a crazy rate on the Internet, having your song play in a Victoria's Secret, for instance, can help cut through the noise.
|NightFall: Time-Lapse Video of the Transition from Day to Night in Los Angeles|
|Burn-In for Headphones is Bullshit|
|"How to capitalize on the popularity of vinyl records when the machines that make them are decades old."|
|Sewing Machine Orchestra|
|Playing Music Drawn on Paper LPs|
|“Wouldn't it be nice if you were rewarded for all of the little good things you do.”|
|“That's how different these results are becoming.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|A Really Fast Electric Skateboard|
|CaptchaTweet: Write Tweets in Captcha Form|
|The (Very Scary) People of Public Transit|
|“Never let a good crisis go to waste.”|
|When the Wrong Hastag Can Get You Killed by an Assassination Drone|
|“Instead of consuming fossil fuels, it would then feed surplus electricity into the grid.”|
|Amateur-Built Electric Car Going After Record Set by Tesla|
|“For the first time in the world, AI will run in an election.”|
|How to Avoid Jury Duty|