Twinkies, that gross sponge cake filled with a questionable cream, may soon become as vintage as Polaroid cameras. Reportedly, Hostess Brand is closing shop, putting into question "the fate of iconic brands such as Twinkies and Wonder Bread."
The company, which had been in and out of bankruptcy restructuring, was already struggling from a high cost structure and sluggish consumer demand for its products. Its fate was sealed by a confluence of negative events including rising commodity costs and competitive pressures, says Erin Lash, analyst at Morningstar.
The company had warned it would file a motion in U.S. Bankruptcy Court to shut operations if enough workers didn't end a weeklong strike by 5 p.m. ET Thursday. On Friday, it followed through on that threat.
However, Ken Layne of The Awl doesn't think that Twinkies will be gone for good. If anything, he opines that "some other second-tier industrial bakery will buy the Hostess assets and continue producing the Ding-Dong, and the Wonder Bread, and other crap nobody wants. Thank God that our First Lady, Michelle Obama, will soon ban all of this stuff and send the people who eat such things to 'exercise camps' in the frozen wasteland of socialist Canada."
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