Talk about interactive advertising: anyone approaching the Coke Zero machine would be given the chance to win tickets to the new James Bond movie Skyfall if they could get to another part of the railway station in 70 seconds. The real fun starts with the planned obstacles. Will this mean we'll get to see Bond suck back a couple of Coke Zeros rather than his usual Martinis?
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
|"The Theory of Peak Advertising and The Future of the Web"|
|The Illusion of the Net Democracy|
|Stalin billboards appear in Russian city|
|Great Animation Promoting Google Fiber With a Brief History of Internet Speeds|
|“From sand to soil in 7 hours.”|
|“If you could decide today... how long do you want to live?”|
|“We have an opportunity, to fundamentally redefine what urban life can actually be.”|
|“They're usually these people that have been fucked by the system who are trying to unfuck themselves.”|
|How to Avoid Jury Duty|
|“Parti.Vote is designed to make the US's representative government system more equitable.”|
|A Bicycle with No Pedals You Run With|
|Google Map Shows You the Most Photographed Areas of the World|
|“If the facial data and related personal information is stolen and put on the internet, it will cause big problems.”|
|“As users, it’s important to be aware of how the platform is manipulating you.”|
|Pat the Zombie: A Cruel Adult Spoof of 'Pat the Bunny'|
|100 Things We Can Do Today to Stop Global Warming in the Next 30 Years|