Coke Zero's Unusually Interactive Advertising

#Advertising

Mon, Oct 22nd, 2012 10:00 by capnasty NEWS

Talk about interactive advertising: anyone approaching the Coke Zero machine would be given the chance to win tickets to the new James Bond movie Skyfall if they could get to another part of the railway station in 70 seconds. The real fun starts with the planned obstacles. Will this mean we'll get to see Bond suck back a couple of Coke Zeros rather than his usual Martinis?

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

  640

 

You may also be interested in:

When Nuclear Cooling Towers Are Having Tea and Suddenly They Collapse
An and Ria's #First Flight
The False Negatives
15 Brilliant Bus Shelter Ads
Waiting for Mister Right Hook