Talk about interactive advertising: anyone approaching the Coke Zero machine would be given the chance to win tickets to the new James Bond movie Skyfall if they could get to another part of the railway station in 70 seconds. The real fun starts with the planned obstacles. Will this mean we'll get to see Bond suck back a couple of Coke Zeros rather than his usual Martinis?
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
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