Well, this is discouraging: Facebook has reached 1 BILLION users. In other words, one in seven human beings now posts annoying status updates. To celebrate the people it serves, the company released a bizarre commercial showcasing... chairs. Uh...durr? Needless to say, not everyone is impressed.
Chairs, of course, are a metaphor for what Facebook is for us. From the voiceover:
"Chairs. They're made so people can sit down and take a break. Anyone can sit on a chair and if the chair is a large enough they can sit down together and tell jokes or make up stories or just listen. Chairs are for people and that's why chairs are like Facebook."
When you read it and see it on a page, it sounds sort of obvious and ridiculous. Of course chairs are for people! People invented them. We also like to call big chairs "couches," not chairs.
|Facebook is a Ponzi Scheme|
|When ad campaigns go bad|
|The Making of Schwartz's Explosive New Ad|
|That's Not My Mommy|
|"Daughter Killed in Car Crash". Personal Tragedy Written on Recipient's Junk Mail|
|Where AI is Currently At|
|"You look in the mirror and see your body and your face and you think that’s you—but that’s really just the machine you’re riding in."|
|"This created a bubble, and like housing, that bubble has now burst."|
|"A spacecraft may be possible that could maintain a steady acceleration into and through interstellar space without the need to carry along propellants."|
|The End of Doodling|
|“Trump is what happens when you fail to understand our global problems in their interconnected, systemic context.”|
|"John Deere is the largest operator of autonomous vehicles."|
|Religious Loophole to Turn Lights On and Off During Shabbat|
|"Super-detailed scans of actual human brains that run as models on computers"|
|Extinct Alien Civilisations|
|"How advertising has become increasingly persuasive and tailored in the age of big data"|