Nike 78: Creatively Challenging the Function of Nike Shoes


Fri, Aug 3rd, 2012 12:00 by capnasty NEWS

The Nike78 website showcases various ways pairs of Nike shoes have been transformed to serve other functions -- or provide brand new functions altogether. Above, the work of Emma Mendonca. Dan Mather's conversion to a bicycle shoe is also one of my favourites.

Inspired by sport, 78 creatives challenged the function of Nike shoes. This archive showcases the project and their work.



You may also be interested in:

Paper, Prophets and Propaganda
The Makers of Things
Kitchenware Dressed Up for the Occasion
Darth Vader Surfing
Utility Art