If you think you're supporting small, independent farmers by purchasing organic products, think again. According to Stephanie Strom of The New York Times, organic foods are such a lucrative market that Big Food has taken over and completely corrupted the organic food business.
The fact is, organic food has become a wildly lucrative business for Big Food and a premium-price-means-premium-profit section of the grocery store. The industry's image -- contented cows grazing on the green hills of family-owned farms -- is mostly pure fantasy. Or rather, pure marketing. Big Food, it turns out, has spawned what might be called Big Organic.
Bear Naked, Wholesome & Hearty, Kashi: all three and more actually belong to the cereals giant Kellogg. Naked Juice? That would be PepsiCo of Pepsi and Fritos fame. And behind the pastoral-sounding Walnut Acres, Health Valley and Spectrum Organics is none other than Hain Celestial, once affiliated with Heinz, the grand old name in ketchup.
Over the last decade, since federal organic standards have come to the fore, giant agri-food corporations like these and others -- Coca-Cola, Cargill, ConAgra, General Mills, Kraft and M&M Mars among them -- have gobbled up most of the nation's organic food industry. Pure, locally produced ingredients from small family farms? Not so much anymore.
|"What if plant cells could be grown for food by regular people."|
|The How Not To Cookbook|
|Women Laughing Alone With Salad|
|Slacker Recipes: Delicious Food on the Cheap|
|#eatthetweet: Custom Made Oreos at SXSW|
|“The cost could be so near to zero it will effectively be free.”|
|“Lifting the electric motors out of Teslas and putting them in the chassis of other, formerly gas guzzling cars.”|
|How to Avoid Jury Duty|
|“What can we do to make responsible use of plastic a reality? First: reject the lie.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Go the Fuck to Sleep: A Children's Bedtime Book|
|“Rejuvenation is Finally an Industry.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“He portrays these abandoned malls as apocalyptic ruins.”|
|Sensually Retro Illustrations by Simone Massoni|
|“Put words between buns.”|
|Good Fucking Design Advice|