Why Food in Advertising Always Look Better Than the Real Deal

#Advertising

Thu, Jun 21st, 2012 20:00 by capnasty NEWS

As this article on Gizmodo explains, while the Big Mac you're holding in your hands and the one you see in the billboards look nothing alike, they are (surprisingly) using the same ingredients. The difference is in the photographic tricks involved to make the advertised one look far, far more appealing than the mass produced blob you're holding.

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