The USMA is a wooden clock that has no face and delivers time information entirely via sound. It actually sounds like a small-town church-bell, probably as an incentive to slow down and smell the metaphorical roses.
In Portugal, the urban population keeps growing year after year, in accordance to the world tendency for desertification of the rural space.
In the urban space, the pace is increasingly fast because time is money and every second counts.
USMA is a clock without a visual interface, resorting only to sound to mark the passage of time.
The sound of the church bell is the clock hand which intends to bring home the rural experience with the definite goal of giving a new rhythm to city life.
|BioLite CampStove: Lets You Cook Your Meal and Charge Your Phone|
|"I’m an insufferable asshole, and I’m here to complain about my brand new $350 luxury watch."|
|Best Made's Red Enamel Steel Cups|
|Sprout: a Pencil That Grows into a Plant|
|The Brick and Flip Clock: Reinvented Vintage Flip Clock|
|“Lifting the electric motors out of Teslas and putting them in the chassis of other, formerly gas guzzling cars.”|
|How to Avoid Jury Duty|
|“What can we do to make responsible use of plastic a reality? First: reject the lie.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|“The cost could be so near to zero it will effectively be free.”|
|Go the Fuck to Sleep: A Children's Bedtime Book|
|“Rejuvenation is Finally an Industry.”|
|Google Map Shows You the Most Photographed Areas of the World|
|On Instagram, Everyone Takes the Exact Same Photos|
|“Sending you changes in your media feed that are calculated to adjust you slightly to the liking of some unseen advertiser.”|
|“Put words between buns.”|
|“He portrays these abandoned malls as apocalyptic ruins.”|