Matt Haughey on How NOT to Run a Kickstarter Project


Thu, Jan 26th, 2012 20:00 by capnasty NEWS

In this entry on A Whole Lotta Nothing, MetaFilter creator Matt Haughey explains just on how not to run a Kickstarter project if you want any kind of semblance of success.

This is the story of the worst project I've funded on Kickstarter. I am posting this not to single out the creators behind it, or bad mouth their business, but to go over my disappointment in the hopes that future Kickstarter project creators can learn from it. It's all about communication with your funders, setting up and delivering on expectations for funders, and doing the right thing when things go wrong.



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