The New Advertising Battleground Will Be Your Car

#Advertising

Wed, Dec 14th, 2011 11:00 by capnasty NEWS

If you thought advertising was annoying already and eerily invasive, Fast Company's Martin Lindstrom warns that our future will involve our driving interrupted by contextual advertising, "pointing you to that Starbucks around the corner or the McDonald's just down the street."

Imagine this: You're taking the family for a ride in your new Toyota, when you experience something unnerving. As you cruise past the local McDonald's, the car radio begins playing "Happy Birthday." There's more. The lyrics mention your son by name and, eerily, it happens to be his sixth birthday. At the end of the song, McDonald's offers him a free birthday meal, an offer which will expire in 30 minutes. A notion that was once the province of science fiction has become a reality, at least in Tokyo.

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