Liz Gannes has this fascinating article on The Wall Street Journal's All Things where she goes through all of Mark's apologies. She discovers that each time Facebook changes their users' privacy for the worse and they get caught, Mark shows up, puts things back at almost the same level where they were before and releases the same type of apology each time.
Here's a trip down memory lane, looking back at Zuckerberg's apologies for upsetting users -- usually about privacy.
There are some common themes. Zuckerberg almost always tells users that change is hard, often referring back to the early days of Facebook when it had barely any of the features people know and love today. He says sharing and a more open and connected world are good, and often he says he appreciates all the feedback.
Most of all, Zuckerberg seems to take pride in offering an explicit, earnest apology, but doesn't actually admit he was wrong, just that he's sorry for how things were rolled out or perceived.
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