George Monbiot of The Guardian opines that it is not Wall Street we should be calling a menace to society, but advertising. Advertising, he argues, subjects people to ever more pervasive messages to consume all while encouraging dissatisfaction. And, not without irony, he notes how the very newspaper he writes for needs that advertising to survive.
We think we know who the enemies are: banks, big business, lobbyists, the politicians who exist to appease them. But somehow the sector which stitches this system of hypercapitalism together gets overlooked. That seems strange when you consider how pervasive it is. In fact you can probably see it right now. It is everywhere, yet we see without seeing, without understanding the role that it plays in our lives.
I am talking about the industry whose output frames this column and pays for it: advertising. For obvious reasons, it is seldom confronted by either the newspapers or the broadcasters.
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|“Our Internet handlers, not government, are using operant conditioning to modify our behaviour today.”|
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|“We’re going to start to see chip implants get the same realm of acceptance as piercings and tattoos.”|
|“The shift from fuel and pistons to batteries and electric motors is unlikely to take that long.”|
|“Within 30 years, half of humanity won't have a job. It could get ugly — there could be a revolution.”|
|“After 78 years, the helicopter has been reinvented.”|
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