Starbucks: Rebuilding America, One Coffee at a Time

#Money

Sat, Oct 22nd, 2011 11:00 by capnasty NEWS

For those that always thought that Starbucks was the poster child of evil American capitalism, the coffee giant has come up this genius idea on how it will help its customers lend money to small businesses.

From the article by Joe Nocera in The New York Times:

Americans themselves would start lending to small businesses, with Starbucks serving as the middleman. Starbucks would find financial institutions willing to loan to small businesses. Starbucks customers would be able to donate money to the effort when they bought their coffee. Those who gave $5 or more would get a red-white-and-blue wristband, which [chairman and chief executive of Starbucks] Schultz labeled "Indivisible." "We are hoping it will bring back pride in the American dream," he says. The tag line will read: "Americans Helping Americans."

Could this be the start of ethical capitalism?

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