Adam Ladd, of ladd-design, has this gallery showing the difference between a custom-designed typeface versus a default ones found on your computer.
What if every designer defaulted to those ubiquitous, standard fonts that we all find stock on our computers?
Thank a type designer who doesn't settle for just "standard" but knows how to choose, create, or modify an existing typeface to be a memorable and expressive brand mark.
|Art in the Age of Steam|
|Facebook Identity Cards by the FB Bureau|
|Hanger a la Magritte|
|We Are the Pedestrians|
|“Recent advances in the field of artificial intelligence.”|
|“A two-legged robot created by Agility Robotics, designed to get your delivery from a car to your door.”|
|“For the first time in the history of life, we can affect the future of our evolution.”|
|The (Very Scary) People of Public Transit|
|Recycled Vacuum Lamps|
|CaptchaTweet: Write Tweets in Captcha Form|
|“Self-driving trucks will begin hauling mail between USPS facilities.”|
|“Many [Silicon Valley] parents now have serious concerns about tech's impact on kids' psychological and social development.”|
|“The company is losing billions, has essentially no underlying value, and its business could be hammered overnight.”|
|Naked Preacher Lady [NSFW]|
|“How these systems are being fused together to design new regimes of totalitarian surveillance and control.”|
|“A deep fake sex video emerges in a Google search of your name.”|