Thank a Type Designer


Thu, Oct 6th, 2011 12:00 by capnasty NEWS

Adam Ladd, of ladd-design, has this gallery showing the difference between a custom-designed typeface versus a default ones found on your computer.

What if every designer defaulted to those ubiquitous, standard fonts that we all find stock on our computers?

Thank a type designer who doesn't settle for just "standard" but knows how to choose, create, or modify an existing typeface to be a memorable and expressive brand mark.



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