Why Your $1.95 Martini Costs $12

#Drinking

Sun, Oct 2nd, 2011 11:00 by capnasty NEWS

Website Serious Seats explains why you can order yourself a martini made out of $1.95 in components and be expected to pay almost six times as much.

What we offer for sale in bars and what people pay for are often two different things. We list food and beverages on a bill of fare, but what we can't write down is the bulk of the experience. Things like service, cleanliness, vibe, notoriety, and a host of other intangibles are all vital to success. The trick is figuring out how to monetize them.

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