You know the mask, you've seen it in V for Vendetta and, most recently, covering the face of Anonymous during their public protests. It's also Warner Brother's best selling mask, outselling even Batman. And earning them millions.
Indeed, with the help of Anonymous, the mask has become one of the most popular disguises and -- in a small way -- has added to the $28 billion in revenue Time Warner accumulated last year. It is the top-selling mask on Amazon.com, beating out masks of Batman, Harry Potter and Darth Vader.
"We sell over 100,000 of these masks a year, and it's by far the best-selling mask that we sell," said Howard Beige, executive vice president of Rubie's Costume, a New York costume company that produces the mask. "In comparison, we usually only sell 5,000 or so of our other masks." The Vendetta mask, which sells for about $6 at many retailers, is made in Mexico or China, Mr. Beige said.
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