The Most Entertaining Promo for Editing Software You've Ever Seen

Plot Device

#Advertising

Thu, Jun 30th, 2011 21:00 by capnasty NEWS

Simon Robinson, from the Gold Tinted website, points to this video created by Red Giant, to promote their colour grading and effects tools software for video editing.

In this ten minute epic promo for their Magic Bullet Suite 11, they utilise a physical object as a symbol of a plot device that controls the colour and effect of the video, thus being a "plot device" in its self. Watch and see, it is fantastically done, the use of colour may be exaggerated but you get the idea.

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