Website 99% has this great article explaining why success is so hard to reach: we already start with the failure in mind because we fail to think -- if you'll forgive the cliche' -- out of the box.
Take the story of the American scientists and the invention of the "space pen," for example. The scientists were given the task of designing and creating a pen to deal with the problem of ballpoint pens not being able to write in zero-gravity. They spent considerable time and money developing the idea, which resulted in using nitrogen under pressure, supplying the ink without the need for gravity.
The Russians just used a pencil. Instead of setting out to design a ballpoint pen that was gravity-free, they looked for ways of being able to write upside down.
|"So you survived the apocalypse. Here's what would it take to rebuild the world."|
|"Airports are reflections of the countries in which they are located"|
|"TED is a massive, money-soaked orgy of self-congratulatory futurism."|
|"There is a problem within Islam, and we have to put it on the table and be honest about it."|
|One Niqab, Two Different Stories|
|“Lifting the electric motors out of Teslas and putting them in the chassis of other, formerly gas guzzling cars.”|
|How to Avoid Jury Duty|
|“What can we do to make responsible use of plastic a reality? First: reject the lie.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Go the Fuck to Sleep: A Children's Bedtime Book|
|On Instagram, Everyone Takes the Exact Same Photos|
|“The cost could be so near to zero it will effectively be free.”|
|“Sending you changes in your media feed that are calculated to adjust you slightly to the liking of some unseen advertiser.”|
|“Rejuvenation is Finally an Industry.”|
|CaptchaTweet: Write Tweets in Captcha Form|
|Google Map Shows You the Most Photographed Areas of the World|
|“Put words between buns.”|