Japanese Digital Vending Machine Can Determine Gender and Age of Customers

#Advertising

Fri, Mar 4th, 2011 12:00 by capnasty NEWS

Website DesignBoom has this interesting article on the latest high-tech vending machines available in Japan, the Acure.

the digital vending machine features a 47-inch touchscreen display with a camera mounted at its top. sensory data is interpreted by an internal processor to recognize the sex and estimate the age of an individual who approaches the device, displaying recommendations based on this data. selecting a productbrings up additional information about it prior to purchase, and after the sale, the screen displays a 'thank you' message.

innovative for its use of targeted marketing through the visual analysis, 'acure' makes use of its 'intelligent marketing' system even when not in use by a customer, to display advertising imagery appropriate to the time of day, temperature, and season. for example, the product showcased shown on a cold morning might be a hot coffee, while on a sunny summer day, a glass of ice water or a soda with lime.

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