In this The New York Times opinion piece, Mark Bittman takes McDonald's oatmeal -- part of their latest healthy offers MickeyD's marketing department calls a "bowl full of wholesome" -- and shows how the company has managed to turn something simple, natural and nutritious into something almost as bad as a sausage biscuit -- never mind some of its exciting chemical ingredients.
[In] typical McDonald's fashion, the company is doing everything it can to turn oatmeal into yet another bad choice. "Cream" (which contains seven ingredients, two of them actual dairy) is automatically added; brown sugar is ostensibly optional, but it's also added routinely unless a customer specifically requests otherwise. There are also diced apples, dried cranberries and raisins, the least processed of the ingredients (even the oatmeal contains seven ingredients, including "natural flavor").
A more accurate description than "100 percent natural whole-grain oats," "plump raisins," "sweet cranberries" and "crisp fresh apples" would be "oats, sugar, sweetened dried fruit, cream and 11 weird ingredients you would never keep in your kitchen."
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