The Malcolm Gladwell Book Generator

#Humour

Thu, Feb 10th, 2011 12:00 by capnasty NEWS

Created by Cory Bortnicker, a 28-year-old Emmy-winning comedy writer, The Malcolm Gladwell Book Generator -- producing a seemingly random collection of silly and savvy book titles Gladwell could've written -- has gone viral yielding over 1.5 million page impressions in just two days.

As Bortnicker explains in this article in the Toronto Star, he isn't trying to be mean:

"I'm a fan of his work," says Bortnicker. "It's great any time a writer can bring science to a large audience. It's not a jab at him, it's a jab at all of us. We all read him. Everyone is involved in this joke. It's a large-scale inside joke."

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