Let's be honest: the whole point of the Superbowl is to watch the commercials and hear Christina Aguilera butcher the American national anthem. Here's one such great commercial by Audi, maybe as a reflection of all the white-collar crime that's gone unpunished in the United States.
Runner-up for awesomeness is the young Darth Vader Volkswagen commercial. It's really cute -- don't know if you can use the term 'cute' with 'Vader' but at least he's not saying 'Yippee!':
The Chevy Silverado to the rescue was brilliant and the humour spot-on: "I didn't even know this town had a volcano!"
Now, this ad by Motorola was really smart. It makes fun of Apple's 1984 commercial and of the zealots that follow the company like brainwashed lemmings (because, as we all know, there is nothing hotter than a pretty girl that doesn't blink):
Sealy had a short but cute one, full of post-coitus smiles, but still as clean as a Bible:
There were lots of other commercials, but they all just kinda sucked. The Doritos one? Meh. Mercedes' was pretty lame but it's still better than what Pepsi had to offer -- if you don't know how to make sexism and racism funny while delivering a meaningful message, then don't. You only end up looking stupid.
Coca Cola switched from polar bears to polar bears stuck in Warcraft. Lame but worthy, if for nothing, for the flawless and high-quality computer animation:
Unsurprisingly, Budweiser still makes better commercials than beer and that's not saying much considering how bad this one was. Kia spent a lot of money for the special effects. Maybe it was made by the same people that did the Bud one. And the Mini Cooper one..., though better than Hyunday's acid-trip.
I'll end this with the Chrysler + Eminem combo which, I guess, is trying to promote Detroit as a place that yeah, sucks, but not as bad as we all think it does because it gave us Eminem and luxury American cars.
|Death by iPod|
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|Welcome to Your New SUBWAY(TM) System, Toronto|
|"How will that impact human evolution going forward?"|
|“You become more difficult for an algorithm to understand, market to, or manipulate.”|
|"Low-cost solar and human-powered vehicle."|
|"The most automated warehouse of its kind"|
|Changing the Oil of Your Car is so Easy, Even a Kid Can Do It|
|Princess Leia’s Stolen Death Star Plans|
|"Synthetic biology is the realm of creating life from scratch."|
|"Contact could mean extraordinary things for humanity if it happens soon."|
|"Immigration policy has left many worried that there simply won’t be enough immigrant workers to meet the demand."|
|"We've been able to take a can of spray paint and put a touch screen on almost anything."|
|"By controlling the pace of the autonomous car in the study, they were able to smooth out the traffic flow for all the cars"|