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Celebrity Advertising Doesn't Work

#Advertising

Sun, Jan 16th, 2011 20:00 by capnasty NEWS

Ace Metrix, a company that provides traditional copy testing, tracking studies and trending analysis of advertising, have released a white paper titled Celebrity Advertisements: Exposing A Myth Of Advertising Effectiveness.

Reportedly, unlike what was originally believed, the study discovered that celebrity advertising does not perform better than non-celebrity ads. In fact, in some cases, they perform much worse, with only a few ever earning performance marks above their industry averages.

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