The Latest Victims of the Fight Against Junk Food Are The Cartoon Characters on the Boxes


Wed, Jan 12th, 2011 11:00 by capnasty NEWS

Greg Beato of The Smart Set has this amusing article on the many ways the city of San Francisco has gone to make McDonald's marketing less effective:

In San Francisco, there are more marijuana shops than McDonald's, bongs are considered medical devices, and apparently the local legislators believe that tiny Shrek action figures are a leading cause of heart attacks. In November, the city's Board of Supervisors passed a law that effectively makes Happy Meals illegal. Any restaurant that wants to give away toys to its customers must now adhere to nutritional guidelines of hilariously oppressive exactitude. There are caps on calories and sodium, saturated fat ratios to maintain, vegetable quotas to meet. If asked to conform to such tyrannical dietary correctness, every chef at every foodie temple in the city would sooner flee to Bakersfield.

But the battle is far from over. Next in line for execution are the cartoon characters found on the boxes of products which have cornstarch, glucose and death as their main ingredients. Researchers says kids like those characters better than those found on, say, a package of baby carrots. Well, duh, says Beato: "Of course Scooby Doo's imprimatur will magically work better for high-fructose cookies than carrots. You don't have to be a Ph.D. at Yale's Rudd Centre for Food Policy and Obesity to know that!"



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