You Can't Avoid Online Tracking

#Advertising

Tue, Jan 11th, 2011 10:00 by capnasty NEWS

According to Christher Maag of CreditBloggers, you cannot escape advertisers' tracking methods. Websites use something even more sophisticated than loyalty cards: flash cookies and web beacons, to name a few. They really want to know everything about you and will use several methods to gain insight in your surfing habits: what you visit, how far down you scroll, where your cursor moves to.

Paranoid as this may make you, be reminded that advertisers don't care about individual you. They care about many you, because the profit is made in the volume of the sales. And yet, privacy advocates warn that it may only be a matter of time before all that information, combined with your social media, credit card, loyalty cards and mobile phone is used to track you as an individual.

Worse yet, if you're one of those users that has installed all kind of privacy-enhancing tools for your browsing, Maag highlights the real problem:

None of them actually work. Each tool might help reduce the amount of information that online advertisers gather about you. But each one has its problems, and each can be circumvented.

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