Why Kittens and Babies Appear in Toilet Paper Commercials

#Advertising

Tue, Nov 30th, 2010 10:00 by capnasty NEWS

The hormone oxytocin makes people more susceptible to advertising, according to new research presented at Neuroscience 2010, the annual meeting of the Society for Neuroscience, held in San Diego. The findings suggest that advertisements may exploit the biological system for trust and empathy.

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