NYC's Underground Grilled Cheese

#Food

Fri, Oct 8th, 2010 12:00 by capnasty NEWS

"For years," tells Bill Radke of PublicRadio's Marketplace, "if you wanted illegal drugs in New York City, you'd get the number of an anonymous dealer who would show up at your location with the goods. Now an entrepreneur who goes by the name of 'Ronnie' is trying this technique with... grilled cheese sandwiches."

The idea is simple: you get Ronnie's number from a friend, or a friend-of-a-friend. You text your order and in 15 minutes or less, Ronnie delivers a hot, grilled cheese anywhere in the Lower East Side. I'd love such a service in Toronto.

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