How Apple Plays the Pricing Game (RT @Wired)


Tue, Oct 5th, 2010 15:46 by capnasty NEWS

Bloomberg Businessweek's Ben Kunz argues in this article that Apple is neither a technology or a design company. What Apple is really selling is "pricing" and just by watching Steve Jobs, you can learn pricing tricks for your own business.

"[Steve] Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal. Apple's Sept. 1 announcement of new products was a classic example". Click here to continue reading Ben's article.



You may also be interested in:

Multi-taskers not so good at multi-tasking
Pre-Order Your Cold Fusion Reactor
Battery-Free Wi-Fi Devices Powered by Radio Signals
The world's most powerful electric car?
To Win Over Users, Gadgets Have to Be Touchable (RT @SaraCera)