How Apple Plays the Pricing Game (RT @Wired)


Tue, Oct 5th, 2010 15:46 by capnasty NEWS

Bloomberg Businessweek's Ben Kunz argues in this article that Apple is neither a technology or a design company. What Apple is really selling is "pricing" and just by watching Steve Jobs, you can learn pricing tricks for your own business.

"[Steve] Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal. Apple's Sept. 1 announcement of new products was a classic example". Click here to continue reading Ben's article.



You may also be interested in:

Make a Convincing Sex Video of Anyone You Like
“Some technologies arrive more quietly, but just as surely revolutionize the way we live.”
Scrap the CRTC, petition urges
Get Paid to Pick Up Someone Else's Shit
A.I. Can Correctly Describe What it Sees in Photos and Videos