How Apple Plays the Pricing Game (RT @Wired)


Tue, Oct 5th, 2010 15:46 by capnasty NEWS

Bloomberg Businessweek's Ben Kunz argues in this article that Apple is neither a technology or a design company. What Apple is really selling is "pricing" and just by watching Steve Jobs, you can learn pricing tricks for your own business.

"[Steve] Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal. Apple's Sept. 1 announcement of new products was a classic example". Click here to continue reading Ben's article.



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