When Ad Placements Go Wrong

#Advertising

Sun, Oct 3rd, 2010 11:00 by capnasty NEWS

For today's average surfer, banner-ads on a website that reflect the content a user is reading isn't anything new. But the real problem, explains Jake Hird of Econsultancy, is that there is a danger in using blind networks to advertise: in some cases, the displayed ad can appear alongside content that can be contradictory -- or even damaging -- to the brand or product.

If you can appreciate a bit of black humour, the gallery of the poor ad placement is quite hilarious. For the easily offended, Jake suggests that you probably should not read his article.

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