Selling Snow to Eskimos, Dept.

#Advertising

Mon, Sep 20th, 2010 10:00 by capnasty NEWS

Mike Johnston of The Online Photographer asks: if you've got yourself a warehouse filled to the rafters with a product that has become, through no fault of his own, essentially valueless, how do you pitch 'em at an advantage so that you can squeeze a few remaining bucks out of it? Simple: you market it by using old people stereotyping and all. Check out the infomercial here.

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