McDonald Killed the Hipness of Free Wi-Fi

#Internet

Fri, Sep 3rd, 2010 10:00 by capnasty NEWS

A decade ago, notes this Drexel University article on The Smart Set blog by Greg Beato, free Wi-Fi access was "better than rainbows and full moons, a gift from a benevolent universe that cost nothing, provided great pleasure, and was genuinely useful to boot"; just prior to that, connecting to any kind of network required an AOL CD and $3.50 a minute with a 28.8 baud modem connection.

But in January, McDonald's started rolling out free Wi-Fi and Starbucks, feeling the pressure, did the same. And while it's not just these popular places that are giving it all for free, their actions have crushed the cultural vanguard that likes its techno-utopianism with a shot of elitism. Free Wi-Fi is now as hip as a glass of tap water.

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