Julie Matlin, reports this article on the New York Times, had recently seen a pair of shoes on Zappos.com that she thought were kinda cute. But Ms. Matlin wasn't ready to buy and left the site.
But those shoes didn't take no for an answer and started to follow her everywhere she went online. An ad for those very shoes showed up on the blog TechCrunch. It popped up again on several other blogs and on Twitpic. It was as if Zappos had unleashed a persistent salesman creepily following Julie around.
The article argues that while surfers may have grown accustomed to being tracked online, personalized retargeting or remarketing -- although not new -- has reached a level of precision that is leaving consumers with the palpable feeling that they are being watched as they roam the virtual aisles of online stores.
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