According to this Wired.com article, consumer research firm MyType conducted a new study on the psychological profile of iPad owners, in which opinions of 20,000 people were analyzed between March and May.
The conclusion? Reportedly, iPad owners are wealthy, sophisticated and highly educated. Additionally, they are disproportionately interested in business and finance.
Oh. They're also dicks.
Why does the iPad apparently appeal to self-centered workaholics who value ?power and achievement? and tend not to be kind or to help others (iPad owners in the Wired.com ranks notwithstanding)? MyType speculates that one factor could be the device?s high price tag, and because screen-bound workaholics are likely to want another screen with which to stay engaged. The urge to include another screen in one?s life correlates strongly to seeing value in connecting to information in a new way, which is basically a nice way of saying what a lot of people were saying when the iPad was released: What do you need one for, really?
As to the critics-who-are-a-test-drive-away-from-being-fans, the study found that ?bashing the iPad is, in a way, an identity statement for independent geeks,? wrote Koelkebeck.
?As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.?
|The iFixIt Manifesto: You Have The Right to Self-Repair|
|"The reason we are not buying PCs anymore is because those we have are already pretty amazing."|
|The Science of Being Hit in the Groin|
|Thirteen Observations made by Lemony Snicket while watching Occupy Wall Street from a Discreet Distance|
|He Really, Really Hates Instagram|
|Everything We've Learnt About the Surveillance State|
|“The cost could be so near to zero it will effectively be free.”|
|How to Avoid Jury Duty|
|“He portrays these abandoned malls as apocalyptic ruins.”|
|Go the Fuck to Sleep: A Children's Bedtime Book|
|“Lifting the electric motors out of Teslas and putting them in the chassis of other, formerly gas guzzling cars.”|
|Japanese Robot Serves Ice Cream From Inside a Vending Machine|
|Google Map Shows You the Most Photographed Areas of the World|
|Sensually Retro Illustrations by Simone Massoni|
|Good Fucking Design Advice|
|“Rejuvenation is Finally an Industry.”|
|“Put words between buns.”|