According to this Wired.com article, consumer research firm MyType conducted a new study on the psychological profile of iPad owners, in which opinions of 20,000 people were analyzed between March and May.
The conclusion? Reportedly, iPad owners are wealthy, sophisticated and highly educated. Additionally, they are disproportionately interested in business and finance.
Oh. They're also dicks.
Why does the iPad apparently appeal to self-centered workaholics who value ?power and achievement? and tend not to be kind or to help others (iPad owners in the Wired.com ranks notwithstanding)? MyType speculates that one factor could be the device?s high price tag, and because screen-bound workaholics are likely to want another screen with which to stay engaged. The urge to include another screen in one?s life correlates strongly to seeing value in connecting to information in a new way, which is basically a nice way of saying what a lot of people were saying when the iPad was released: What do you need one for, really?
As to the critics-who-are-a-test-drive-away-from-being-fans, the study found that ?bashing the iPad is, in a way, an identity statement for independent geeks,? wrote Koelkebeck.
?As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.?
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