Vitaminwater Isn't Healthy

#Advertising

Tue, Jul 27th, 2010 11:56 by capnasty NEWS

The Consumerist reports on Federal judge John Gleeson, who ruled this week that Vitaminwater will not, as its labels promise, keep you "healthy as a horse." Nor will it bring about a "healthy state of physical or mental being". Instead, Vitaminwater is really just a sugary snack food; non-carbonated fruit coke disguised as a sports drink. Because it's composed mostly of sugar and not vitamin-laden water, the judge held that Vitaminwater's absurd marketing claims were likely to mislead consumers.

  694

 

You may also be interested in:

Real Enemy of Society isn't Wall Street, But Advertising and the Poison It Tell Us
Moneyball
Facebook is a Ponzi Scheme
Canada's Seasons: Winter and Potholes
The False Negatives