Do Typefaces Really Matter?

#Art

Tue, Jul 20th, 2010 19:00 by capnasty NEWS

Last month Gatwick Airport unveiled a new logo, replacing a rather austere style with a custom-made, handwritten script. A spokeswoman said the change was an attempt to emphasise the airport's "personal touch". And in the past week the BBC website has taken on a new look, replacing Verdana font with Arial (on PCs) and Neue Helvetica (on Macs).

But can different shaped letterforms really convey those values?

To most people, typefaces are pretty insignificant. Yet to their devotees, they are the most important feature of text, giving subliminal messages that can either entice or revolt readers.

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