You Are Not Your #iPhone

#Opinion

Sun, Jul 18th, 2010 10:00 by capnasty NEWS

Stinging opinion piece by Gizmodo's Joel Johnson on how the phone you own doesn't turn you in the person you think you are.

Is that why you buy things? To be less than completely satisfied? If you are completely satisfied, is it beyond your ability to comprehend that maybe others are not? And what is it about paying money for something that makes so many of you unflinchingly willing to defend a corporation that treats its customers with open disdain?

I'll tell you why: It's because Apple makes the best stuff. Or at least that's the magical feeling that supercharges the objectively fantastic design of most of their product line. But that feeling of loyalty to a company? It completely erodes your right as a customer. A company is only as good as its last product?especially when they don't own up to their own mistakes. Toyota has made some of the world's finest vehicles for the last thirty years, but it just took one ghastly mistake to erode that trust. (Not that a minor, if legitimate reception issue is of the same scope as deadly acceleration.)

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