The Design of the iPhone 4: Material Matters

#Art

Sun, Jul 4th, 2010 19:52 by capnasty NEWS

I'm not a fan of the cult of the fruit, but their products are beautifully designed. According to Jonathan Ive, the design only plays a part: the actual materials used make the rest of the experience that much more important. Makes sense: if the iPhone felt cheap, plasticky and lightweight in your hand, consumers would more than likely not want one.

A big part of the experience of a physical object has to do with the materials," says Jonathan Ive, Apple's Senior Vice President of Design. "[At Apple] we experiment with and explore materials, processing them, learning about the inherent properties of the material -- and the process of transforming it from raw material to finished product; for example, understanding exactly how the processes of machining it or grinding it affect it. That understanding, that preoccupation with the materials and processes, is [very] essential to the way we work.

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