The Billboard That Smells Like Steak: Advertising For Your Nose

#Advertising

Sun, Jun 13th, 2010 12:00 by capnasty NEWS

The Bloom grocery chain, part of Salisbury-based Food Lion, hopes to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of what appears to be the nation's first scented highway billboard. A high-powered fan attached to the bottom of the billboard pole disperses the aroma by blowing air over cartridges loaded with fragrance oil, marketing director Murray Dameron said. For the billboard, he said, "it's basically a blend of black pepper and kind of a charcoal grilling smell," he said. "It smells like grilled meat with a nice pepper rub on it."

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