HP Explains Why Printer Ink is so Expensive


Tue, May 25th, 2010 20:09 by capnasty NEWS

"There's a perception that ink is one of the most expensive substances in the world," says Thom Brown, marketing manager at HP. One might get that feeling walking out of a store having spent $35 for a single ink cartridge that appears to contain fewer fluid ounces of product than a Heinz ketchup packet.



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