Behind the Shady World of Marketing Junk Food to Children

#Advertising

Wed, May 12th, 2010 10:00 by capnasty NEWS

Marketers spend billions on sophisticated child psychology to help children leverage "pester power," effectively nagging their parents to buy them the desired item (and often playing on parents' guilt for not having enough time to spend with their children). According to the Center for a New American Dream, brand loyalty can be established as early as age 2--loyalty that lasts a lifetime. But the effect on kids' health can be costly.

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