Apple is the New Scientology

#Opinion

Sun, May 9th, 2010 02:12 by capnasty NEWS

Apple's great marketing technique was to show that it was the plucky outsider with personality, battling against its Orwellian competitors. And then something a bit weird happened. It still had the Mac-vs.-PC ads, portraying itself as the cute, normal, non-cubicle jockey one--a geek who could get the girl, if you like--but it also had this: media and tech insiders have known for a long time now that Apple guards its image jealously. While Steve Jobs may know that imitation is a form of flattery, he's damned if he's going to let other tech companies muscle in on what he probably now sees as Apple's, and Apple's alone, market.

  960

 

You may also be interested in:

Elephants Don't Have Rearview Mirrors
Thirteen Observations made by Lemony Snicket while watching Occupy Wall Street from a Discreet Distance
"The days of old Google hiring smart people and empowering them to invent the future was gone." -- @docjamesw
I Have a Fear of You Seeing Me In MY Underwear
"Suddenly, your news feed never disagrees with you."