Apple is the New Scientology

#Opinion

Sun, May 9th, 2010 02:12 by capnasty NEWS

Apple's great marketing technique was to show that it was the plucky outsider with personality, battling against its Orwellian competitors. And then something a bit weird happened. It still had the Mac-vs.-PC ads, portraying itself as the cute, normal, non-cubicle jockey one--a geek who could get the girl, if you like--but it also had this: media and tech insiders have known for a long time now that Apple guards its image jealously. While Steve Jobs may know that imitation is a form of flattery, he's damned if he's going to let other tech companies muscle in on what he probably now sees as Apple's, and Apple's alone, market.

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