The False Negatives


Mon, Mar 1st, 2010 11:00 by capnasty NEWS

Capturing the attentions of jaded, cynical and increasingly suspicious consumers is a never-ending battle and a billion-dollar a year industry. One of the tactics to trick the public into noticing an ad or promotion is what I term the False Negative.



You may also be interested in:

The Google Job Experiment
Official Trailer for 'Life of Pi'
The Honest Beer Commercial
"Minority Report"-Style Advertising Coming to a Store Near You
Google Hires Goats