Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content ... and if we like it we'll take it from you, put it on our pages, and deprive you of that traffic. Without compensation". Strong accusations, sure, but Michael Gray, author of Graywolf's SEO Blog, is willing to step up to the plate, put his money where his mouth is, and show you how it's being done.