How Twitter has affected brands


Wed, Oct 28th, 2009 10:00 by capnasty NEWS

People have always interacted with brands, and brands have always been social. But since social media turned this world into a publishing society, brands have found themselves in a new situation. Previously brands decided on an image that their PR department was supposed to communicate to the press. Now everybody has a public say about them.



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"Facebook and Twitter don't offer the relationships that marketing leaders crave."