How a 26-year-old advertising intern saved Shreddies

#Food

Fri, Jun 13th, 2008 18:28 by capnasty NEWS

''When Hunter Somerville created the world's first 'diamond Shreddie' in September 2006 by pivoting a piece of the waffled whole wheat cereal onto a 45 degree angle, he didn't have a clue it would inspire a landmark ad campaign destined to spark debate at checkout counters and win fawning accolades within the very industry it parodies ? all while selling a truckload of cereal and revitalizing a sleepy brand.''

  1189

 

You may also be interested in:

Crops Fed by Diluted Sea Water
Salt and Freshly Ground Black People
From Russia, with Lollipop
Pilot Orders Pizza for 160 Passengers
The Secret Behind Coloured Bacon