How a 26-year-old advertising intern saved Shreddies


Fri, Jun 13th, 2008 18:28 by capnasty NEWS

''When Hunter Somerville created the world's first 'diamond Shreddie' in September 2006 by pivoting a piece of the waffled whole wheat cereal onto a 45 degree angle, he didn't have a clue it would inspire a landmark ad campaign destined to spark debate at checkout counters and win fawning accolades within the very industry it parodies ? all while selling a truckload of cereal and revitalizing a sleepy brand.''



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