How a 26-year-old advertising intern saved Shreddies

#Food

Fri, Jun 13th, 2008 18:28 by capnasty NEWS

''When Hunter Somerville created the world's first 'diamond Shreddie' in September 2006 by pivoting a piece of the waffled whole wheat cereal onto a 45 degree angle, he didn't have a clue it would inspire a landmark ad campaign destined to spark debate at checkout counters and win fawning accolades within the very industry it parodies ? all while selling a truckload of cereal and revitalizing a sleepy brand.''

  873

 

You may also be interested in:

For the Travelling Coffee Professional: Having Great Coffee Anywhere You Go
What if the World Went Vegetarian?
Survive the Apocalypse with Four Ingredients
"Food cravings activate the same reward circuits in the brain as cravings for drugs or alcohol."
The "Worst Food Product Ever" May Have Been Found