“What if we agreed to watch 15 to 20 minutes worth of ads in an app, in exchange for two free movie tickets?”

Eye tracking technology makes sure you are watching

#Advertising

Thu, Apr 4th, 2019 12:34 by capnasty NEWS

Albeit this video came out on April 1st, this article on TechCrunch seems to confirm what it says: a startup plans to offer free movie tickets as long as you watch about 20 minutes of advertising. But if you look away, the videos stop until it has your full attention again.

Spikes demonstrated this feature for me last week, showing me how his face unlocked the PreShow app. Once he’d chosen the film he wanted to watch, he was presented with a package of video ads that were specifically selected to run with that movie — and any time he looked away from the screen or moved too far away from his phone, the ads would stop playing.

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