“How easy it is for anyone who tracks our digital activities to gain insight into our personalities.”

The Internet knows you better than you know yourself

#Privacy

Fri, Mar 15th, 2019 10:50 by capnasty NEWS

With privacy being constantly eroded in more and more places in a constant quest for data mining just to sell you more stuff, Scientific American offers a link to https://applymagicsauce.com/demo to see what algorithms can inference about you just by your online activity. The world is starting to notice but it may be too late.

Examining the psychological profile that the algorithm derives from your online traces can certainly be entertaining. On the other hand, the algorithm’s ability to draw inferences about us illustrates how easy it is for anyone who tracks our digital activities to gain insight into our personalities—and potentially invade our privacy. What is more, psychological inferences about us might be exploited to manipulate, say, what we buy or how we vote.

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