“A sophisticated global marketing strategy from an industry that is desperate to attract new smokers.”

How big tobacco uses social media to promote smoking via influencers

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Sat, Feb 16th, 2019 13:43 by capnasty NEWS

According to Dazed, tobacco companies have been using influencers on social media to covertly promote smoking in order to attract a new generation of smokers.

It was hard not to be taken aback by the sheer scale of what they found. “This content was almost everywhere we looked from Facebook to Instagram to Twitter”, Renzulli says. “And what we came to realise, after interviewing dozens of influencers around the world, is that these images were all part of a sophisticated global marketing strategy from an industry that is desperate to attract new smokers.”

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