Smartphones constantly listen to everything you say in order to pick-up your trigger keyword. But while the remainder of the things you say do not get acted on by the phone, other applications pick up on them and show you advertising accordingly.
The changes came literally overnight. Suddenly I was being told mid-semester courses at various universities, and how certain brands were offering cheap clothing. A private conversation with a friend about how I’d run out of data led to an ad about cheap 20 GB data plans. And although they were all good deals, the whole thing was eye-opening and utterly terrifying.
Peter told me that although no data is guaranteed to be safe for perpetuity, he assured me that in 2018 no company is selling their data directly to advertisers. But as we all know, advertisers don’t need our data for us to see their ads.
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